Turns out we’re more special than we think… our ‘obituary’ ad for ALS just received a silver lion in Cannes in the category press copywriting!
It also happens to be the first piece of silver to be awarded to a Belgian agency this year. And we’re pretty proud of that.
Now please excuse us, while we pat ourselves on the back."
Jewelry, Girl, Car - Belgian Guide Dog Federation
It’s a dog eat dog world, down here in Cannes. Still, the jury were blind-sided by our campaign for the Belgian Guide Dog Federation: it got shortlisted in the category Outdoor. With all eyes on the jury, things were looking good. Still, no metal though. Maybe they didn’t like Mark Seliger’s photos. Yeah, that must be it.
Love, Family, Divorce, Baby - Century 21
We had big plans for this wonderful campaign. But just like the dog ads, the jury failed to see the light and it got no further than a shortlist in the category Outdoor. Which is no shame, considering there were only two Belgian shortlists in this category: our canine creation and this life-changing Century21 campaign. Both by Publicis Brussels.
"Obituary" - ALS League
Turns out print is not dead. Our obituary ad for the Belgian ALS League is the only Belgian shortlist in the category Press. It got nominated in the subcategory “special copywriting”. That’s the important thing to remember here: we’re special.